McDonald's move this week to labeling its individual products with "nutritional" information, such as fat, calories, protein, sodium, carbs was inevitable. And from the standpoint of image and sales, I'll bet it cuts in both directions.

A former McDonald's exec recently told me that the company's senior management "got it" about two years ago. "It's all about the Moms" was the cutting edge insight that gripped the company's moves since then. If Mom's don't respect McDonald's, sales are going to sink. That was the conclusion reached.

Find out more about McDonald' decision to move to nutritional labeling at http://www.businessweek.com/the_thread/brandnewday/archives/2005/10/mcdonalds_move.html.