PEERTRAINER--A DIET AND WEIGHT LOSS site that allows users to connect with each other and offer support, encouragement, and criticism--today is expected to launch from beta after five months of testing. The site, which boasts roughly 4,000 users, is based on the idea that following a weight loss plan is easier if the dieter has other people watching and evaluating what they're doing. "If somebody knows that someone else is looking at what they're doing, it brings a greater level of focus to their actions," said PEERtrainer CEO and Co-Founder Habib Wicks. "Even something as simple as having someone else point out a positive part of your day is a really powerful thing."

Read more about the Peertrainer diet site at http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=34772.