Marketdata Enterprises, the market research firm that operates www.BestDietForMe.com, now the #4 traffic diet website on the Web, has just released its latest quarterly report of online dieter behavior, revealing some key trends. BestDietForMe offers a Free diet analysis “matching service” and tons of useful content.

Overall Weight Loss Market Trends

1. Convenience Is Key - NutriSystem has been doing exceptionally well this year, by using a blend of short form TV and print ads. The average customer lasts 9.5 weeks on its plan. NutriSystem expects to triple sales from 2004—to $150+ million. What this diet company is packaging and selling right now is essentially convenience. They’ll deliver 5 weeks of food (breakfasts, lunches, dinners and snacks) to your door, incl. shipping, for $280. This eliminates some traditional obstacles that diet centers have long faced. You don’t have to drive to weekly meetings or to the center to pick up your diet food. There are no embarrassing weigh-ins. You can order anonymously, online, 24/7. Apparently, that’s a winning combination for many dieters.

Read more about diet market trends at http://www.prweb.com/releases/2005/11/prweb304092.htm.