GI Diet - Exclusive Comeback for Porridge as Trendy Diet Takes Off

Monday, February 13 2006 at 15:41

A TRENDY diet has prompted a spurt-le in porridge sales.

Once regarded as a granny's favourite, the traditional Scottish breakfast dish is enjoying a storming comeback as a staple of the glycaemic index (GI) diet.

One of Scotland's most famous brand images, the man in a kilt on Scott's Porage Oats, is vanishing as stores sell out of the stuff.

Sales of Scott's Porage Oats have soared by 21 per cent in the past year. Cereal giants Jordan say their porridge sales have risen by 75 per cent in that time.

Celebrity GI dieters, including singer Kylie Minogue and Sex And The City star Kim Cattrall, have pushed up UK sales of oats to £79million a year.

Read more about the GI diet's impact on oats products sales at http://www.dailyrecord.co.uk.